THREE POINTER:
- Unrivaled’s First Major Sponsor: Ally Financial joins as a foundational partner.
- Visibility Boost: Ally’s logo to feature prominently in all league-related content and events.
- Strengthening Fan Engagement: Initiatives include in-person activations and potential media partnerships.
Game-Changing Partnership
The 3×3 pro women’s basketball league, Unrivaled, co-founded by WNBA icons Breanna Stewart and Napheesa Collier, announced a significant stride in their journey. Ally Financial has stepped up as the first major sponsor, marking a pivotal moment for the nascent league.
Ally’s Full-Court Press
Ally isn’t new to supporting women’s sports, but their commitment to Unrivaled is comprehensive:
- Brand Visibility: Ally’s logo will be a common sight, appearing on digital platforms, in-arena signs, and team jerseys.
- Fan Engagement: The sponsorship extends to organizing events like the WNBA All-Star panel that featured the announcement.
- Media Support: Ally is providing an advance on media spending to boost the league’s visibility and assist in securing more media partnerships.
> “As a startup, we need committed sponsors and media to drive fandom and growth, so it’s amazing to have a partner like Ally on board from day one that has such a strong track to record of advancing equity and elevating women’s sports,” Stewart expressed in a recent press release.
Beyond the Court
Ally’s involvement in women’s basketball isn’t confined to Unrivaled. Their past initiatives include:
- Sponsoring the ACC.
- Launching the NCAA women’s hoops showcase, Ally Tipoff.
- Partnering with the WNBA’s Las Vegas Aces.
Impact on the Ground
The partnership is expected to do more than just bring financial stability to Unrivaled. It’s about building trust and fostering a deeper connection with fans of women’s sports, a sentiment reflected in Ally’s rising stock and brand trust metrics.
What’s Next?
With Ally’s support, Unrivaled is set to tackle the typical startup challenges head-on, bolstered by strong leadership and a clear vision for the future of women’s basketball.
Read the full article HERE.
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